A mission is a set of one or more actions (conditions) that members must complete to earn points or rewards.
Definitions
Missions are a key gamification tool to help you onboard members, encourage engagement, generate UGC and reward loyal members. They can be:
- Unique (one-time mission) or recurring (all-time)
- With or without points
- Targeted to specific members or available to all members
Here are the main types of missions:
Members can complete them and win points for it only once. They can require members to:
- Submit a screenshot (follow the brand on Instagram, read a blog post…)
- Complete several actions (like and comment a post)
- Complete one action (fill in a profile field)
Once completed, the user receive its points and the mission moves to the Completed missions section.
Members can complete them multiple times. For example:
- Points for each validated post
- Points for each validated comment
- Points for each completed product testing
- Submitting screenshots (invite a friend, post on a specific topic, etc)
Avoid setting recurring missions that are too easy to repeat (e.g. don’t give 20 points each time a member shares a post on the community). This can lead to excessive point distribution.
These missions reward members for actions performed outside the community, such as social media posts or reviews. For example:
- Post on Instagram, TikTok or Youtube with a specific hashtag
- Publish a review (if you're integrated with a review provider)
External action missions require a specific setup. See this dedicated article for full instructions.
You can contact your CSM if you need help to set up External action missions.
They are only visible to specific members (and are unique missions). You can target members based on:
- Role or status
- Product testing campaign
- Event registration
- Answers to custom profile fields
To set targeted missions, choose the Targetting condition and select the one that correspond to your needs.
An Exclusive label will appear to indicate that the mission is targeted. Only users who meet this targeting condition will be able to see and complete the mission.
Create a mission
Requirements: To create and manage missions, you must have the Update settings permission.
Go to Configuration > Gamification > Missions and click on + Add a mission. Then, fill in the following fields:
Main info section
- Title: Keep it short (display limited after 2-lines length).
- Description: Explain what members need to do and any useful information.
-
Reward: Optional. Use it to describe a gift or additional context (limited-time, bonus points).
You will then have to export members who completed that mission and contact them separately about the reward. - Image URL: Choose an image to illustrate your mission.
-
Nb points to earn: Define how many points members earn (set 0 if none). The more important the mission, the more points we recommend giving.
You can also duplicate an existing mission to save time when creating new ones.
Conditions
Activate the Mission is recurrent option if you want members to complete the mission multiple times.
If you do so, you can only define one condition.
Conditions define what actions members must do to complete the mission. You can set only one or multiple conditions. All of them must be fullfiled for the member to receive its points.
- Click on + Add a condition and use the dropdown list to select the condition you want to add
- Depending on the selected condition, set how many times the action must be completed (example: if the condition is Commented on post, how many comments are required to validate the mission)
- Depending on the condition, you can choose to apply it to the whole community or to a specific channel (example : Commented on post, in the Beayty & Care channel)
- You can define a start and/or end date for your condition. These dates define the validity dates of the conditions and the visibility of the mission. More details are explained in the next section
- If the mission isn't recurring, you can add additional conditions if needed
See the list of possible conditions here.
Make sure all conditions are consistent and can be completed together. If one condition cannot be fulfilled, the mission will not be validated.
Set up a start and end date (only for unique missions) to plan when the mission will be visible or removed from the community.
The Be quick! label indicates that the mission has an end date and informs members of the deadline they must meet to complete the mission. By clicking on it, they can view the exact date in the mission details.
Once the mission reaches its end date, it is automatically removed from the platform (archived), but remains visible in the back office. You will need to delete it manually from there.
Please note: it will not be possible to recover this mission, you will have to create a new one.
If the mission starts as soon as it is created, it is recommended to remove the default date (creation date). This is particularly important if conditions are linked to roles or custom fields.
Missions with a Start and/or End Date
Here are some practical cases for displaying missions on the community side that have a start and/or end date:
The mission is displayed as soon as it is created and remains visible only if the user has completed Condition A before the end date. Otherwise, it disappears from the list.
The mission is displayed from the start date of Condition A and remains always visible.
The mission is displayed from the start date of Condition A and remains visible only if the user has completed Condition A before the end date. Otherwise, it disappears from the list.
The mission is displayed from the start date of Condition A and remains always visible.
The mission is displayed from the start date of Condition A and remains visible after the end date of Condition B only if the user has completed Condition B. In this case, it is no longer displayed to other users.
The mission is displayed from the start date of Condition A and remains visible after the latest end date of the two conditions, provided that the user has completed both. It disappears for all users who have not fulfilled both conditions before their respective end dates.
The mission is displayed from the earliest start date between the two conditions and remains visible after the latest end date of the two, if the user has completed both conditions. It disappears for all users who have not completed them within the given deadlines.
Manage your missions
You can manage your missions to keep everything tidy and easy to find. Here's how to do it:
In Configuration > Gamification > Missions, you can click the "+" icon located at the bottom left of any mission and "Add a title" to create a section.
To place a mission into a section, hover your mouse over the dots next to the mission. When the cursor changes to a hand, click and drag the mission into the desired section. This way, you can easily group and reorganize your missions as needed.
- In Configuration > Gamification > Missions
- Click on the three dots on the right corner of the mission
- Then choose Edit
You can edit the title, description, image, reward and number of points, but not the condition(s).
If you’ve made a mistake, please delete your mission and create it again.
You can delete a mission anytime by clicking on the three dots on the right corner of the mission, then Delete.
This is a "soft delete", allowing you to recover the mission later. To do so, go to the Archive tab, click on the three dots on the right corner of the mission and choose Recover this mission.
Please note that you won’t be able to recover a mission that was created with a specific ending date.
When you delete a mission, it is not visible on the platform anymore, but its data still remains in the Statistics section. This data allows you to use it in reports to compare with future missions.
You can notify your community about a mission by email:
-
When creating the mission: Toggle the
Notify users by email about this new mission option
- From the mission list: Click on the three dots on the right corner of the mission and select Notify by email
This notification email will be sent to all opted-in members and cannot be targeted.
FAQ
| Conditions | Meaning: User has to |
|---|---|
| Comments | |
| Commented on post | Comment a post |
| User of the month | |
| Elected user of the month | Get elected user of the month by an admin |
| Instagram, Youtube or TikTok | |
| External Action | Select the # that gives points on Instagram, Youtube or Tiktok. |
| Instagram filled | Fill in their Instagram Handle on their profile |
| Tiktok filled | Fill in their Instagram Handle on their profile |
| Youtube filled | Fill in their Youtube Handle on their profile |
| Please note: An external action must be created beforehand in the Gamification > External actions. Learn more about social missions and conditions in this article. | |
| Account | |
| Is Admin | Be an admin |
| Is Opted-in to community emails | Subscribe to receive news about the community |
| Is Registered | Register and validate the e-mail address |
| Reactions | |
| Post liked by someone | Get a like on one of its posts |
| Comment liked by someone | Get a like on one of its comments |
| Posts or Comments Validated | |
| Post validated | Get an admin to validate one of its posts |
| Comment validated | Get an admin to validate its comment |
Posts | |
| Posted on a chatroom channel | Post a first message in a chatroom type of channel |
| Posted on the community | Make a post |
| Posted with a product tagged | Make a post that includes a product tagged |
| Posted with image | Make a post that includes an image |
| Posted with image or video | Make a post that includes an image or a video |
| Posted with video | Make a post that includes a video |
| Products and Product testing | |
| Liked a Product | Like a Product |
| Product Reviewed | Get their product test validated by an admin (review and/or mission(s) targeted ) |
Profile | |
| Experience Points | Have earned a certain number of points in the community |
| Profile Bio Filled | Complete a bio on the profile |
| Profile Birth Date Filled | Set a birthday date on the profile |
| Profile Location Filled | Set a location |
| Profile Picture Filled | Set a profile picture |
| Profile: Private profile fully filled | Fill in mandatory custom user fields in their private profile (also called preferences) |
| Profile: Public profile fully filled | Fill in mandatory custom user fields in their public profile |
| Profile: Testing profile fully filled | Fill in mandatory custom user fields in their Testing profile (=questionnaire) |
| Followers | Get followers |
| Verify your age | Verify the member's age (Only if the feature is enabled. If you want to activate it, contact your CSM) |
Screenshot missions | |
| Screenshot/picture validated (this condition must not be applied on a specific channel) | Upload a screenshot and get it approved |
| Animation | |
|
Event Participation Tip: To give members points for attending an event, you can create a mission requiring sending a screenshot (Screenshot/picture validated) |
Register to an Event to get the points. |
| Survey Answered | Answer a Survey |
| Quiz correctly answered | Give the correct answer to a quiz |
| Voted on a poll | Vote on a poll |
Targetting | |
| Targetting: Has at least the status | Target users that have reached a specific status (e.g. target member who have reach the top status to keep them engage and offer them VIP missions) |
| Targetting: Has chosen the customfield value | Based on your product testing questionnaire or advanced profile questionnaire, target members based on their answers (e.g. create a missions for members who said they have ‘dry skin’ in their skincare questionnaire). |
| Targetting: Has the role | Target users that have a specific role on the community (e.g. members of a specific group) |
| Targetting: Is attending the event | Target members who registered for a specific event. You can ask them to submit proof that they’ve attendend the event, or ask for feedback after the event. |
| Targetting: Is tester for the campaign | Target testers that are part of a specific product test to create missions only them can complete |
| Referral | |
| Referral: Has been referred | Be referred by another member |
| Referral: Has referred someone | Refer other members whom create on account on the community |
Chat | |
| Chatroom Channel already loaded | First visit in a discussion channel |
| Chat: Answer(s) | Answer a question |
| Chat: Answers Accepted By Admin | Get an answer accepted by an admin |
| Chat: Answers Unanswered Questions Older Than 10 Hours | Answer an unanswered question that's older than 10 hours |
| Chat: Fake Thanks | Get a thanks |
| Chat: Not Helpful | Get a no-thanks |
| Chat: Recommendation(s) | Get a recommendation |
| Chat: Report Confirmed | Get a confirmed report |
| Chat: Thanks received | Get a thanks |
Can I change the condition(s) associated with a mission?
No, you can’t. For technical reasons, you can only update the main info (title, description, icon, number of points, reward…). However, to avoid confusion for your members, we recommend creating a new mission instead of modifying it.
To highlight a new mission, in addition to letting members know it’s available (in a post, via email…), you can:
- Put it in a dedicated section (example: Monthly Exclusive Missions)
- Put the name in square brackets
- Promote it thanks to notification email
- Go to Configuration > Look & Feel > Images.
- Upload your image and copy the URL by hovering the image
- Go to the mission’s description and click the image icon
- Paste the URL and click OK
Remember to click the Update this mission button once you’re done.