A social mission is an external gamification action designed to engage your community on social platforms such as Instagram, YouTube and TikTok.
Create a social mission
A social mission invites users to publish on Instagram, TikTok, and/or YouTube using one or more specific hashtags, then rewards them with points or progression in the community.
New configuration: Social Post condition
Social mission configuration has been simplified. You no longer have to create a separate External Action. You configure a Social Post condition directly when creating the mission.
In Configuration > Gamification > Missions, click the button + Add a mission, then follow these steps:
Fill in the mission information fields (title, description, reward, image, and points to earn)
In conditions, choose Social Post and select the platform concerned: Instagram, TikTok, or YouTube
List all required hashtags in the block (no spaces or special characters)
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Optional: you can define a period during which you want users to use the hashtag
Note: the end date is set by default to one month.
If the mission starts from creation, it is recommended to remove the default date (creation date). This is particularly important if conditions are linked to roles or Custom Fields.
A CTA appears in members' profiles when they view available missions. It tells them to link their social networks to the community to unlock more missions if:
- The community has at least one social field configured (authentication or handle)
- AND The member has not filled in at least one of these configured fields
- In this case, all social missions linked to the social network not yet filled in by the member are not visible. They are automatically unlocked once the social network is linked.
This new CTA helps to reduce frustration by hiding missions linked to social networks the member has not yet linked, and helps them quickly unlock additional missions with a clear and unique call-to-action.
This button is not displayed if:
- The member has filled in all social fields configured on the community
- OR no social field is configured on the community
Mission participation and validation
Once the mission is published, members can participate and validate it. For this, members follow the process described in this dedicated article, which explains in detail:
The mission participation process for members
The process and validation rules for social missions
Social mission validation criteria
To validate the mission, the selected post must meet all the following criteria (AND logic):
- Contain all required hashtags (maximum 5 hashtags, no spaces, accents, or special characters)
- The member's Instagram, TikTok, or YouTube account must be public
- The member must have filled in their social account handle for Instagram, TikTok, or YouTube on the community before publishing
We recommend asking users to wait 5 minutes after publishing or modifying their publication before attempting to validate the mission. This corresponds to the automatic moderation delay on Instagram, TikTok and YouTube for a publication to be approved.
How to check if a user has completed the mission?
If a user contacts you because they were not rewarded, you can easily verify if they published with the required hashtag using this checklist.
Otherwise, to avoid errors or claims from unrewarded users, here are the points to monitor:
- Hashtags must not contain accents or special characters (other than _).
- There must be no mistake in the hashtag, otherwise it will not be detected.
- The member's Instagram, YouTube, and/or TikTok account(s) must be public.
- The member must have correctly filled in their Instagram, YouTube, and/or TikTok identifier on the community before publishing.
- It is recommended to wait 5 minutes after publishing or modifying the publication before submitting their post
Points can take up to 24 hours to be credited to the user's account.
Performance
In Statistics > Social campaigns Hub you access the dashboard dedicated to social missions. To learn more about it, consult this article.