A mission is a set of one or more actions (conditions) that members must complete to earn points or rewards.
Definitions
Missions are a key gamification tool to help you onboard members, encourage engagement, generate UGC and reward loyal members. They can be:
- Unique (one-time mission) or recurring (all-time)
- With or without points
- Targeted to specific members or available to all members*
Here are the main types of missions:
Members can complete them and win points for it only once. They can require members to:
- Submit a screenshot (follow the brand on Instagram, read a blog post…)
- Complete several actions (like and comment a post)
- Complete one action (fill in a profile field)
Once completed, the user receive its points and the mission moves to the Completed missions section.
Members can complete them multiple times. For example:
- Points for each validated post
- Points for each validated comment
- Points for each completed product testing
- Submitting screenshots (invite a friend, post on a specific topic, etc)
Avoid setting recurring missions that are too easy to repeat (e.g. don’t give 20 points each time a member shares a post on the community). This can lead to excessive point distribution.
These missions reward members for actions performed outside the community, such as social media posts or reviews. For example:
- Post on Instagram, TikTok or Youtube with a specific hashtag
- Publish a review (if you're integrated with a review provider)
External action missions require a specific setup. See this dedicated article for full instructions.
You can contact your CSM if you need help to set up External action missions.
They are only visible to specific members (and are unique missions). You can target members based on:
- Role or status
- Product testing campaign
- Event registration
- Answers to custom profile fields
To set targeted missions, choose the Targetting condition and select the one that correspond to your needs.
Create a mission
Go to Configuration > Gamification > Missions and click on + Add a mission. Then, fill in the following fields:
Main info section
- Title: Keep it short (cut off after 2-lines length).
- Description: Explain what members need to do and any useful information.
-
Reward: Optional. Use it to describe a gift or additional context (limited-time, bonus points).
You will then have to export members who completed that mission and contact them separately about the reward. - Image URL: Choose an image to illustrate your mission.
-
Nb points to earn: Define how many points members earn (set 0 if none). The more important the mission, the more points we recommend giving.
You can also duplicate an existing mission to save time when creating new ones.
Conditions
Conditions define what actions members must do to complete the mission. You can set only one or multiple conditions.
All of them must be fullfiled for the member to receive its points.
See the list of possible conditions here.
- [OPTIONAL] Set up a start and end date for your mission (only works for unique missions). This allows you to plan when you want missions to go live or be removed from your community.
If a mission is set with a specific end date, it will automatically be removed from the platform, but it will still be visible in the back-end, you will have to manually remove it from there.
Please note it will not be possible to recover this mission, you will have to create a new one.
If your mission starts as soon as it is created and not at a future date, we advise you to remove the default date (creation date) when creating it. In fact, if this date is not necessary, we suggest you remove it, especially if you use conditions linked to roles or custom fields.
Missions with a Start and/or End Date
Here are some practical cases for displaying missions on the community side that have a start and an end date:
The mission is displayed as soon as it is created and remains visible only if the user has completed Condition A before the end date. Otherwise, it disappears from the list.
The mission is displayed from the start date of Condition A and remains always visible.
The mission is displayed from the start date of Condition A and remains visible only if the user has completed Condition A before the end date. Otherwise, it disappears from the list.
The mission is displayed from the start date of Condition A and remains always visible.
The mission is displayed from the start date of Condition A and remains visible after the end date of Condition B only if the user has completed Condition B. In this case, it is no longer displayed to other users.
The mission is displayed from the start date of Condition A and remains visible after the latest end date of the two conditions, provided that the user has completed both. It disappears for all users who have not fulfilled both conditions before their respective end dates.
The mission is displayed from the earliest start date between the two conditions and remains visible after the latest end date of the two, if the user has completed both conditions. It disappears for all users who have not completed them within the given deadlines.
Managing missions on the back-end
You can manage your missions to keep everything tidy and easy to find. Here's how to do it:
- Go to Config > Gamification > Missions
- Click the "+" icon located at the bottom left of any mission.
- Choose "Add a title" to create a section.
To place a mission into a section, hover your mouse over the dots next to the mission. When the cursor changes to a hand, click and drag the mission into the desired section.
This way, you can easily group and reorganize your missions as needed.
- Go to Config > Gamification > Missions
- Click on the three dots on the right corner of the mission
- Then choose "Edit"
You can edit the title, description and number of points only, but not the condition(s). If you’ve made a mistake, please delete your mission and create it again.
You can delete a mission anytime by clicking on the three dots on the right corner of the concerned mission, then "Delete".
This is a "soft delete", allowing you to recover the mission later. To do so, enable the "Show disabled missions" toggle. Then, simply click on "Recover this mission".
Please note that you won’t be able to recover a mission that was created with a specific ending date.
When you delete a mission, it is not visible on the platform anymore, but its data still remains in the backend in the Stats section. This data allows you to use it in reports to compare with future missions.
FAQs
| Conditions (Profile) | Meaning : User has to |
|---|---|
| Profile Bio Filled | Complete a bio on the profile |
| Profile Picture Filled | Set a profile picture |
| Profile Location Filled | Set a location |
| Profile Birth Date Filled | Set a birthday date on the profile |
| Profile: Public profile fully filled | Fill in mandatory custom user fields in their public profile |
| Profile: Testing profile fully filled | Fill in mandatory custom user fields in their Testing profile (=questionnaire) |
| Profile: Private profile fully filled | Fill in mandatory custom user fields in their private profile (also called preferences) |
| Followers | Get followers |
| Conditions (BEP) | |
| Is Registered | Register and validate the e-mail address |
| Is Admin | Be an admin |
| Is Opted-in to community emails | Subscribe to receive news about the community |
| Conditions (Products) | |
| Liked a Product | Like a Product |
| Conditions (screenshot missions) | |
| Screenshot/picture validated (this condition must not be applied on a specific channel) | Upload a screenshot and get it approved |
| Conditions (Post or Comment a post) | |
| Posted on the community | Make a post |
| Commented on post | Comment a post |
| Posted on a chatroom channel | Post a first message in a chatroom type of channel |
| Posted with a product tagged | Make a post that includes a product tagged |
| Posted with image or video | Make a post that includes an image or a video |
| Conditions (Survey) | |
| Survey Answered | Answer a Survey |
| Conditions (Product Testing) | |
| Product Reviewed | Get their product test validated by an admin (review and/or mission(s) targeted ) |
| Conditions (Reactions) | |
| Post liked by someone | Get a like on one of its posts |
| Comment liked by someone | Get a like on one of its comments |
| Posts or Comments Validated | |
| Post validated | Get an admin to validate one of its posts |
| Comment validated | Get an admin to validate its comment |
| Conditions (Events) | |
| Event Participation | Register to an Event to get the points. |
| Tip: To give members points for actually attending the event, you can create a mission requiring sending a screenshot (Condition = Mission validated) | |
| Instagram, Youtube or TikTok | |
| Instagram filled | Fill in their Instagram Handle on their profile |
| Tiktok filled | Fill in their Instagram Handle on their profile |
| Youtube filled | Fill in their Youtube Handle on their profile |
| ExternalAction | Select the # that gives points on Instagram, Youtube or Tiktok. |
| An external action must be created beforehand in the Gamification >external actions section. | |
| Targetted missions | (unique missions only - targetted missions cannot be recurring) |
| Targetting: Has the role | Target users that have a specific role on the community (e.g. members of a specific group) |
| Targetting: Has at least the status | Target users that have reached a specific status (e.g. target member who have reach the top status to keep them engage and offer them VIP missions) |
| Targetting: Is attending the event | Target members who registered for a specific event. You can ask them to submit proof that they’ve attendend the event, or ask for feedback after the event. |
| Targetting: Is tester for the campaign | Target testers that are part of a specific product test to create missions only them can complete |
| Targetting: Has chosen the customfield value | Based on your product testing questionnaire or advanced profile questionnaire, target members based on their answers (e.g. create a missions for members who said they have ‘dry skin’ in their skincare questionnaire). |
| Referral | |
| Referral: Has been referred | Be referred by another member |
| Referral: Has referred someone | Refer other members whom create on account on the community |
| User of the month | |
| Elected user of the month | Get elected user of the month by an admin |
Can I change the condition associated with a mission?
No, you can’t. For technical reasons, you can only update the main info (title, description, icon, number of points, reward…). However, to avoid confusion for your members, we recommend creating a new mission instead of modifying it.
To highlight a new mission, in addition to letting members know it’s available (in a post, via email…), you can:
- Put it in a dedicated section (e.g. "Monthly Exclusive Missions")
- Put the name in square brackets.
- Go to Config > Look & Feel > Images.
- Upload your image and copy the URL by hovering the image.
- Go to the mission’s description and click the image icon.
- Paste the URL and click “OK.”
Remember to click the “Update this mission” button once you’re done.