Social Campaign Hub: Monitor your campaign performance and reuse UGC

The Social Campaign Hub is a dashboard that centralizes all your social campaign data and community-generated content on socials in one place. 

This dashboard provides clear visibility into ROI and improves operational efficiency by helping you track and analyze results, export and reuse user-generated content (UGC) and optimize future campaigns, directly from the back-office.

Accessing the Social campaigns Hub

To access it, go to Statistics > Social campaigns Hub.

When entering the Social campaigns Hub, you’ll find a complete list of all your social campaigns configured with hashtags on Instagram, TikTok or YouTube, whether active or completed.

Campaigns are displayed by creation date (up to 100 per page, with the option to load more). 

Each row shows the following details:

• Campaign name
• Social media platform (Type)
• Creation date

Campaign detail page

By clicking on a campaign, you will access two tabs: Global performance or Content. 

Here's how you can navigate and what you can see or do:

Details and purpose of both tabs

Global performance Content

In this tab, you can see all the overall statistics for the selected campaign:

• Total posts
• Global engagement rate and engagement rate by reach (depending on the platform, see below).
• Total interactions
• Likes, comments, views, reach, shares, saves (Instagram) or favorites (TikTok)

Monitor these engagement metrics to identify trends. For example, if a product performed better on TikTok than Instagram, consider focusing more of your next campaign’s budget or formats on TikTok.

 

You can also:

• See the list of participations, showing username, date, engagement rates and metrics
• Click on the username to see the community profile
• Click on the metrics to see the post on the social platform
• Export data by clicking on the Export button

In the Content tab, you can access all posts associated with the campaign, showcasing media assets (images, videos, carousels) posted by community members.

Each post displays:

• User profile (with link to community profile and original post)
• Platform icon
• Engagement data: engagement rate, likes, comments, shares
• Preview thumbnail (first image or video icon)

50 posts are displayed per page (you can load more), sorted by total interactions (highest first). 

 

When you click on a post, you’ll open a detailed view including:

• Full media preview (carousel navigation, video playback, description) and publication date
• Engagement data: engagement rate, likes, comments, shares
• You can download this content by clicking on the Download button 

How to use this data?

1. Identify high-performing UGC for reuse in future campaigns. For example, if a TikTok video showcasing a product gets more likes and shares than others, consider featuring it in email campaigns, website banners, or paid ads.
2. Optimize content strategy by analyzing which formats (videos, carousels, images) drive the most engagement.
3. Plan future campaigns based on platform performance: if posts perform better on Instagram for a certain product, prioritize that platform next time.

Engagement Rate Formula

How to export data?

You can export your campaign data directly from the detail page using the Export button (on the right in the Global Performance tab).

Available exports:

• Global Data CSV: Aggregated campaign metrics
• Posts CSV: Individual post data including username, URL, and engagement metrics

You can export one campaign at a time.

FAQ