Product testing campaigns are among the most engaging activities within your community. They help you collect authentic feedback, generate UGC and strengthen customer loyalty.
To ensure the success of your product testing campaigns, we recommend you adopt these 6 Best Practices:
1. Define a clear objective
Before launching your product testing campaign, clarify your main goal. Are you aiming for:
- Social media visibility to highlight a specific product
- Authentic UGC (User Generated Content) at scale
- Reviews for your ecommerce website
- Product insights / detailed product feedback before or after a product launch
Your objective will determine the campaign format, the expected content and the selection process.
2. Choose the right format
Depending on your objective and on the expected content, you can follow three main approaches:
Use this format when your priority is visibility and reach. Expected content:
- Photo or video
- Posted on Instagram or TikTok
- Automated validation via hashtag
Best practices:
- Mention the social network clearly in the campaign title or with the logo
- Use a simple and explicit campaign name
- Define points based on the level of effort required by the testers
Hashtag guidelines:
- Keep it simple and easy to type, by avoiding accents and special characters
- Use a unique hashtag per campaign on the same network
- Never reuse the same hashtag for multiple live campaigns at the same time
A strong hashtag makes participation smooth and tracking easier.
Use this format when your priority is qualitative product feedback.
Expected content:
- Written review
- Optional photo or video
- Custom questions to guide feedback
- Manual validation
With custom fields, you can ask precise questions such as:
- What do you think about the product texture?
- What results did you observe?
- Would you recommend this product and why?
This format gives you full flexibility. You can create multiple types of campaigns, for example:
- Automated or manual validation (Screenshot/picture validated)
- Survey answered
- Event participation
By default, the mission is only visible to invited or accepted testers.
3. Fine-tune your description
The more precise your brief, the higher the completion rate.
We recommend to include:
- Important dates for transparency
- A detailed product description
- Clear expected content
- Do and Don't guidelines
You can state clearly that members who do not deliver the expected content may not be selected again, to increase accountability.
When expectations are clear, applications are more relevant and completion rated increase significantly.
4. Select the right testers
Tester selection directly impacts quality and performance. You have three main options:
With open application, the product testing campaign is visible to all members. They can apply freely. Then, you will need to select testers among the candidates.
This option is best for large reach and discovery.
You can define precise selection criteria and send invitations to the members that meet them. This method works extremely well when you align invitations with real customer behavior (their interests, recent purchasing behavior).
Results observed in real campaigns: targeted invitations can double the number of applications. This approach improves:
- Participation rate
- Profile relevance
- Content quality
You can assign a specific role to a group of members and use it as a selection criterion. This is useful for VIP members, ambassadors, or niche personas.
5. Support good content production
Do not assume that members know what "good content" looks like. Support them to help them produce high-quality content. To do so:
- Share visual examples within the description or with a link
- Give clear guidelines for your brief
- Highlight good content production
When testers feel supported, content quality improves and engagement increases.
6. Encourage interaction
Product testing should not be transactional, that's why you need to encourage community interaction through:
- Dedicated channel where members post their review
- Reactions and comments to posted content
- Feedback discussions
This increases perceived value and strengthens loyalty!
Dowload the document below to keep these Best Practices in mind!