Social campaigns: configuration and operation

Social campaigns (mission, product testing, contest) invite members to post on Instagram, TikTok, or YouTube in exchange for community rewards. 

Campaign types

First, create the campaign that matches your goal:

• A mission, with a Hashtag / Social post requirement. Learn how to create a mission.
• A product test, with a Social campaign asset. Learn how to create a product test.
• A contest, with a Social media type. Learn how to create a contest.

Configuration

Once the campaign has been created, configuring the social post follows the same steps for all three types:

1. 

   Select the relevant social network: Instagram, TikTok, or YouTube.

2. List all required hashtags without spaces or special characters (except _). 
3. Optional | Enable the compliance wording and enter one or more wordings (10 max). Members will need to select one for their caption (e.g. In collaboration with @brand).
4. Optional | Enable the option to place the compliance wording before the See more fold.

Social campaign targeting

When configuring the requirements for a social mission or a product test with a Social campaign asset, certain targeting requirements apply automatically. They determine which members can see and participate in the campaign, based on their situation.

Social missions

Members see the social missions they can actually participate in. For example, an Instagram-related mission is only visible to a member if they have added or linked their Instagram account in the community.

 

The button is displayed in the member’s profile if: 

• The community has at least one social field configured
• AND the member has not completed at least one of these fields

Once the social account is linked, the corresponding missions automatically become visible.

 

The button is not displayed if:

• The member has already completed all the social fields configured in the community
• OR no social field is configured in the community

 

This targeting helps reduce frustration by displaying the missions that are actually accessible to the member, and encourages them to link their social profiles to unlock additional missions.

Product tests with a Social campaign asset

The Social campaign asset of a product test is only visible to members who have been selected or accepted as testers for that product test. 

 

It is located in their profile, in the Your active test campaigns section above the list of missions.

 

Other members do not see this asset and therefore cannot participate in the product test until they are selected or accepted as testers.

 

 

 

 

 

Validation

Once the campaign has been published, members can discover its conditions, participate, and submit their post for validation in order to earn the associated rewards. 

Learn more about the member flow and validation process. 

Validation criteria 

To have their participation validated, the post selected by the member must meet all of the following criteria (AND logic):

• Contain all required hashtags (configured content and compliance hashtags)
• Contain at least one of the configured compliance wordings, if applicable
• Place the compliance wording at the beginning of the caption (before the See more fold) if the option is enabled

Monitoring and fraud prevention

Check whether a member has completed the mission

If a member contacts you because they have not been rewarded for the mission, you can easily check whether they met all the required conditions by using this checklist.

Otherwise, to avoid errors or claims from members who have not been rewarded, here are the points to monitor:

Fraud prevention

Once a social campaign participation has been validated, the platform periodically checks that the associated post remains online and still contains the required compliance elements.

• The post is checked daily for the first 7 days.
• It is then checked twice a week between day 7 and day 30.
• It is checked once a week between day 30 and day 60.
• A final check is carried out on day 90, with daily follow-ups until day 97 if necessary.

If a post is deleted or no longer contains the required hashtags, it is flagged as non-compliant. This information is not visible in the back office and is available only on request via an internal data export.

Performance

In Statistics > Social campaigns Hub, you can access the dashboard dedicated to social campaigns. 

Learn more about the Social campaigns Hub.