Select the most relevant testers using AI

AI Member Profile Matching helps you identify the members whose social content best matches the expectations of your product testing campaign.

Why use it for your campaigns

When you receive many applications or need to invite testers, AI Member Profile Matching helps you start your selection with the most relevant profiles. You can prioritize members whose posts, topics and tone match the product being tested.

This approach can help you:

• Save time by analyzing first the members that are closest to your expectations.
• Identify content that is more aligned with the product, such as beauty routines, family meals or sports activities.
• Find profiles similar to a high-performing tester with the Lookalike mode.
• Keep your campaign criteria: existing filters are applied before the AI result.

Selection and invitation

To understand the detailed functioning of the feature, the available modes and the filtering rules, see the AI Member Profile Matching article.

Choose an AI Member Profile Matching mode and follow the corresponding steps:

Text search mode Lookalike mode

Use Text search when you know the type of content you want to find for the campaign. The feature filters the User List according to the keywords, then reorganizes the matching members by relevance.

 

Examples of keywords depending on the product being tested:

• Skincare range: skincare routine, beauty routine
• Outdoor activities: outdoor lifestyle, outdoor sports
• Food product: family recipes, home cooking

Use several keywords that describe the expected content precisely. A term that is too general may produce a less precise result.

 

Steps to use Text search

1. In Animation > Product Testing, AI Member Profile Matching is available in the tester invitation and/or selection steps. 
2. Apply participation filters to keep only the members who can actually take part in the test, for example based on their location or connected social profiles.
3. Refine the list with campaign criteria, such as completion rate, previous participation or custom fields.
4. Open AI Member Profile Matching, select Text search and enter your keywords.
5. Click Apply ranking to validate the search. AI filters and reorganizes the User List.
6. Review the members displayed at the top of the list and check their posts. Select the ones that best match the campaign then click Confirm selection.

Use Lookalike when you have already identified a tester whose content matches your expectations. The feature reorganizes the User List according to similarity with their social profile, without removing any member.

 

This option is particularly useful to find profiles similar to a tester who performed well in a previous campaign.

 

Choose your seed carefully: use a profile whose posts clearly illustrate the type of content you are looking for. An inactive reference profile or a profile without usable posts cannot be used.

 

Steps to use Lookalike

1. In Animation > Product Testing, AI Member Profile Matching is available in the tester invitation and/or selection steps. 
2. Apply participation filters to keep only the members who can actually take part in the test, for example based on their location or connected social profiles.
3. Refine the list with campaign criteria, such as completion rate, previous participation or custom fields.
4. Open AI Member Profile Matching, select Lookalike and enter the handle of the reference social profile.
5. Click Apply ranking to validate the search. AI reorganizes the User List according to content similarity.
6. Review the members displayed at the top of the list and check their posts. Select the ones that best match the campaign then click Confirm selection.

Best practices

1. Apply participation and specific criteria

First, filter candidates based on the conditions required to take part in the campaign, such as their location or connected social profiles.

Then refine your search with criteria specific to the product being tested. For example, you can use answers to campaign custom fields to target a skin type or a preferred product category.

It is also useful to use filters such as completion rate or participation in other product testing campaigns.

2. Use AI Member Profile Matching

Once the filters are applied, use AI Member Profile Matching to bring up candidates whose content best matches the theme of your campaign:

• Use Text search to filter and sort members with precise keywords, such as skincare routine.
• Use Lookalike if you have the social profile of a tester of reference.

If the result does not match your expectations, try other keywords or another reference profile.

3. Review posts

Review post previews directly in the User List to evaluate their quality and relevance for the campaign. Also check information that can help you make your decision, such as completion rate, acceptance rate and previous participation.

4. Select testers

Select the members that best match your expectations individually or in bulk.

When your selection is ready, click Confirm selection to validate it. You can also click Export to export the filtered User List, carry out a manual sort, then reimport the file to validate your selection.

FAQ