Brand Communities provides a powerful email system to engage members efficiently and measure your performance.
Types of emails
There are three main types of emails you can use to enhance community engagement:
These emails are sent automatically by the system, based on member activity (e.g. opt-in, registration, mission participation, new status unlocked). They ensure timely and relevant communication.
These are BrandCommunication emails created and sent at your discretion. They allow you to define your recipient segments using filters for targeted communication.
To optimize your retention strategy, we recommend sending 2 to 4 community emails per month. You can further discuss this and obtain tips from your Customer Success Manager (CSM).
These emails allow you to send reminders about new or ongoing missions to opted-in members. These emails are key to drive traffic and participation, keeping members informed about community activities.
| Email names | Triggered | Description | Frequency |
|---|---|---|---|
| Onboarding | Automatically | Sent upon registration on the community | Once |
| NewRole | When a new role is obtained | Once | |
| NewBadgeEarned | New badge earned | For each badge collected | |
| StatusEarned | New status reached | For each status reached | |
| Digest | Weekly email sent on Thursdays and triggered only if a contest or event will be live on the week | 1/week if activities available (every Thursday) | |
| Topic | Email displaying new content available inside the subscribed channel or post | For every new content available on a channel or post | |
| ProductTestingCampaignInvitation | Email sent to selected product testers (campaign via direct invitation) | For every product test participation | |
| ProductTestingCampaignApplicationAccepted | Email sent to selected product testers (campaign via application) | For every product test participation | |
| ProductTestingCampaignReviewValidated | Email sent to selected product testers when their review has been validated by the admin | For every product test participation | |
| ProductTestingCampaignReminder | Email sent after X days to selected product testers (X to set up directly inside the product test) | For every product test participation | |
| BrandCommunication | Manually | Email created and sent from the back office | NA |
| TargetableUnlockable | Promotion of an existing mission on the back office. Go to the missions available and click on "notify by email" | For each mission promoted |
Email activation in the back office
- Go to Config > Look & feel > Emails
- Select the right email from the drop down menu at the top right
- Tick the checkbox to activate it / Untick the checkbox if you want to deactivate it
- Click “Save” to apply changes
- Click “Test the email” to preview it. You will receive the email at the address linked to your back-office account
Create community emails
It is important to know that the community header and footer are automatically added to Community Emails. You are therefore building the body of the email.
There are 3 methods to do so:
I. Create emails directly in the back office (standard editor)
- Go to Animation > Community emails
- Click on the button "+ Create new email" and choose "Build from existing file"
- Create your email using the standard text and formatting editor
Once created, click on "Test email" at the bottom to send it to yourself.
First, you need to make sure that you have the “Send Emails from (optional) admin” permission and that the “BrandCommunication” email is activated.
When you have scheduled the sending, select your recipients by clicking the button at the bottom of the page. Use filters to choose the users segment you want to send your email to.
For example if it’s a promotion email: you need to select email optins by filtering on Has user accepted marketing email > True > Apply
II. Paste your own HTML
You may have already an emailing tool in which you create emails. Thankfully, you can design your emails in your own tool and integrate your design in HTML directly within the back office.
First, verify if you can copy/paste HTML from your tool (e.g. Klaviyo, Canva, Beefree).
- Design your email in your external tool and copy the HTML once done
- Go to Animation > Community emails > + Create new email
- Click on
Source on the text editor
- When selected, paste the HTML code inside the text editor
- Click again on
Once created, click on "Test email" at the bottom to send it to yourself.
First, you need to make sure that you have the “Send Emails from (optional) admin” permission and that the “BrandCommunication” email is activated.
When you have scheduled the sending, select your recipients by clicking the button at the bottom of the page. Use filters to choose the users segment you want to send your email to.
For example if it’s a promotion email: you need to select email optins by filtering on Has user accepted marketing email > True > Apply
III. Use the integrated email builder
The back office directly includes an email builder, with drag and drop features. You won't need any external tool or technical skills!
- Go to Animation > Community emails
- Click on the button "+ Create new email" and choose "Build from scratch"
- Create your email using the drag and drop editor. To learn more, read this article.
Once created, click on "Test email" at the bottom to send it to yourself.
First, you need to make sure that you have the “Send Emails from (optional) admin” permission and that the “BrandCommunication” email is activated.
When you have scheduled the sending, select your recipients by clicking the button at the bottom of the page. Use filters to choose the users segment you want to send your email to.
For example if it’s a promotion email: you need to select email optins by filtering on Has user accepted marketing email > True > Apply
Emails data
You can track all sent emails performance inside the back office, in Stats > Emails. You have to select the type of email for which you want to see the data in the drop-down menu "Choose an email type".
You can export and download data in CSV to analyze it on your side. It is also possible to filter them by date or day/week/month.