Analyze user data

The Userview is the central dashboard for analyzing your community. It is one of the most powerful tools in the back-office: mastering it means getting the most out of your data.

Access the Userview

Go to Statistics > Users to access the user table. It lets you browse member profiles, filter by behavior or attribute, export targeted lists, and identify your most active members. 

Use filters

Click the Fields button above the table to access filters. Filters work as follows:

• AND logic between two different fields
• OR logic within the same field

Available filters

General filters

Field	Definition
Id	Brand Communities ID
Client Id	SSO ID
Create date	Account creation date
Nb points	Number of experience points received or earned
Email	Email address
Bio	Bio provided in the profile
Birth date	Birth date provided in the profile
Town	City provided in the profile
Country	Country provided in the profile
Last interaction	Date of the last action by the user on the community, including: Post (regardless of the channel used) Comment (regardless of the channel used) Like (regardless of the channel used) Answer a question in the chat or in the community Q&A channel Participate in a product test (accept participation or click Send my review / Update my review) Participate in a survey Participate in an event Send or react to a message in a chat room Send a private message Fill in a custom field (any) Log in
Last visited date	Date of the last visit (without necessarily interacting with the community).  Updated once per day.
Roles	All roles the user has obtained or been assigned in the community
Badges	All badges obtained by the user
Missions	All missions completed by the user
Status	All statuses obtained by the user
Nb followers	Number of followers in the community
Nb of completed product test	Number of product tests with the TestReviewValidated status
Is participating on a test	Indicates whether the user has a status other than TestReviewValidated on an ongoing campaign
Has user accepted marketing email	Opted in for brand communication emails
Scopes	User origin (BEP, chat widget, ...)
Has user subscribed to push	Opted in for brand push notifications
Pending product testing campaign applications	Pending applications to product testing campaigns
Product testing participations as tester	Name of the last campaigns for which the user was selected as a tester
Community acceptation date	Date on which the member was accepted into the community if it is closed For an open community, this field equals the Create date
Testing completion rate	Product test completion rate
Testing participations in the last three months	Test participations over the last 3 months
Last selection as tester	Date of the last selection as a tester on a campaign
Groups	Groups the member belongs to

Custom Fields filters

These filters let you display the values of each custom field created in the community (profile, private profile, welcome pop-up, product test, product testing campaign).

 

For example, to filter members who answered "Blonde" to the question "What is your hair color?":

1. Enable the filter corresponding to the question
2. Click the funnel icon
3. Select the answer you want to display
4. Click the Apply button

Social filters

Field (Instagram / TikTok / YouTube)	Definition
Username	Platform handle (@)
Full name	Full name on the platform
Description	Bio / Profile description on the platform
Profile picture	Profile picture
Most represented age of audience	Most represented age group in the audience
Most represented country of audience	Most represented country in the audience
Most represented gender of audience	Most represented gender in the audience
Engagement	Engagement rate on the platform
Followers count	Number of followers on the platform
Medias count	Number of media published on the platform

Filter actions

• The Clear filters button removes all filters applied to the table.
• The Clear sorting button resets the column sort order. 
• To sort by a column, click the arrow next to the column title: 
  

How date filters work

When using a date filter: 

the first selected date is excluded, the second is included.

For example, to get users registered between 01/03/2025 and 31/03/2025, select 28/02/2025 as the first date and 31/03/2025 as the second date.

Column display

The Userview automatically adapts the columns displayed by default depending on where you access it from (you can manually add or remove columns using Fields):

Export data

Click the Export button at the top right of the table to export all columns and rows resulting from applied filters in CSV format, including those not visible on screen.

Use the Tag feature

This feature lets you assign one or more tags to a user. Tags are visible only in the back-office and are used to easily segment and target members. 

Use cases

• Top testers or content creators (or conversely, members who did not respond as expected in exchange for a product test)
• Nano-influencers
• Members selected for co-creation
• Persona segments (family, plus-size, perfume lover, ...)
• Recipients of a specific email (reward, invitation, ...)

Manage tags