How to: Work out user data

The user management system improves community engagement by managing their data, but also by allowing you to name the Member of the Month!

The user table

In Stats > Users, you can access the user table, allowing you to:

This table is linked to other back-office features and serves as a base for:

  • Sending emails or notifications to the community.
  • Inviting testers to a private product testing campaign.

The table only displays members who have earned points, a badge, or a status. It is updated every night (24-hour delay).

Using Filters

Just above the user table, click on the "Fields" button to access filters.

They work with an "AND" logic between two different fields and an "OR" logic within the same field.

What types of filters are available? 
Field Name Definition
User ID Tokywoky ID
Client ID SSO ID
Creation Date Account creation date
Nb points Number of experience points received/earned
Email Email address
Bio Bio provided in the profile
Birth Date Birth date provided in the profile
City City provided in the profile
Country Country provided in the profile
Last Interaction

Date of the user's last action on the community, including:

  • Post (all meta-posts in all channels, including Event and ProductFeed)
  • Comment (all meta-posts in all channels, including Event and ProductFeed)
  • Like (all meta-posts in all channels, including Event and ProductFeed) and Product
  • Answer a question in the chat and in the Q&A chat channel
  • Participate in a product test: click on "Send my review" or "Update my review", or agree to submit a review
  • Participate in a survey
  • Participate in an event
  • Send or react to a message in a chat room
  • Send a private message
  • Fill in a custom field (any)
  • Log in
Last Visit Date Last visit date (without necessarily interacting with the community). Updated once a day.
Roles All roles the user has obtained or been given in the community
Badges All badges obtained by the user
Missions All missions obtained by the user
Instagram Followers Number of Instagram followers (if provided)
TikTok Followers Number of TikTok followers (if provided)
YouTube Followers Number of YouTube followers (if provided)
Total Followers Total number of followers across all platforms
What actions are possible with filters? 

The "Clear filters" button removes all filters applied to the table.

The "Clear sorting" button resets any sorting applied to the columns. To apply sorting to a column, simply click the arrow next to the column title:

How does the date filter work? 

When using a date filter, the first selected date is excluded, and the second is included.

For example, to get users registered between 03/01/2025 and 03/31/2025, select 02/28/2025 as the first date and 03/31/2025 as the second date:

Exporting data

You can export all columns and rows resulting from the applied filters in CSV format, even those not visible, by clicking the "Export" button at the top right of the table.

Using the Tag feature

This feature allows you to assign one or more tags to users, which are only visible in the back office. The objectives of the Tag feature are:

  • Allow admins to easily identify user segments and filter them to perform various targeting actions.
  • Optimize management time and costs by focusing efforts on high-value segments.
  • Retention: enhance user experience through targeted actions/content.

Please note that for this first version, the feature does not allow:

  • Modifying or deleting a tag for technical reasons.
  • Assigning or removing a tag to/from multiple users in bulk, as this is not the purpose of the feature. It would rather be a feature to save a filter combination or import a list.

Use cases

This feature can help identify and target:

"Best testers": good content creators on specific topics "Bad testers": did not respond as expected in return for the product test
Users selected for co-creation Nano-influencers
Persona types: Family, plus-size model,... Generally, the "best members", "perfume lovers", etc.
Future testers for a VIP product test Recipients of a specific email (reward email, invitation email…)

How to create a new tag?

GIF - Analyse données utilisateurs (1).gif

Some information to know:

  • Alphanumeric and special characters as well as duplicates are allowed in the tag name.
  • The new tag appears in the list of existing tags after clicking "Confirm". The color is automatically assigned to the tag randomly.
  • By clicking "Cancel", the window closes and you stay on the tag creation panel to edit or close it.

How to assign a tag to a user?

  1. Click on the "+ Add a tag" button that appears when hovering over the Tags box of a user.
  2. The tag assignment panel opens:
    • If none exists, or if a new one needs to be created, do it here by clicking "+ Create new tag".
    • If you want to assign an existing tag, then click on the one you want from the list. Once selected, it appears in the list of tags assigned to the user, in first position.

How to remove a tag from a user?

  1. Click on the tag you want to remove, next to the concerned user.
  2. In the tag assignment panel, click on the cross to remove the tag of your choice.
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